Primavera by Ed Procter was a celebration of the Aperitivo culture of Barcelona, a place close to Ed's heart.
Inside the box there was:
The Primavera Room Spray
Two bespoke Tiled Coasters
A bespoke playlist by Ed
The Vermut Preparado (two servings)
The Pear & Fennel Spritz (two servings)
The Fig Leaf Negroni (two servings)
Sea Salt & Cracked Pepper Sourdough Crackers
Green Olives from Lina Stores
Two stainless steel cocktail picks
Ed Procter is a former bar manager, turned Brand Ambassador who has worked in the drinks industry in both London & Barcelona. When creating his Canvas experience, Ed called upon experiences from both cities - with the approach to drinks from his time at Spring in London; and the Aperitivo culture in which he admired and indulged in Barcelona. Bringing both of these worlds together we celebrated Aperitivo Culture with Primavera. Beyond just the food & drinks that are synonymous with Aperitivo, the deeper meaning of transition is something we, together with Ed, wanted to celebrate and explore. Something we felt was perhaps more apt than ever after a year of being stuck in our homes with the lines between work & play blurring.
First up, was the Vermut Preparado. This was Ed's twist on the super popular Vermut serves he used to enjoy in Barcelona. Using a non-alcoholic bitter aperitif, we made this drink slightly lower in ABV to begin the evening and served it with a green olive & orange peel. You can watch Ed share the perfect serve here
As Primavera was all about Aperitivo, we had to include a Spritz serve and the Pear & Fennel Spritz certainly hit the spot. The balance of both lead flavours played well on the palate and added a layer of complexity to this super refreshing number. You can watch Ed chat Spritzes & share the serve here
Finally, there was the Fig Leaf Negroni. Here, Ed used a Fig Leaf Liqueur in place of Gin to make for a slightly sweeter take on the classic. Still with all of the bitter punch, but with added depth & a more-ish coconut note. You can check out the perfect serve with Ed here
Beyond the drinks
The aroma for Primavera was inspired by Orange Blossom trees that line the streets of Barcelona. It was this fresh, spring aroma that took Ed back to those evenings enjoying the Aperitivo culture to it's fullest. To bring this to life we worked with the Handmade Candle Co and created a mini room spray for our guests. The guidance was to spritz the room light enough as to not over power the room, but enough to hold the attention.
Of course, as Primavera was all about Aperitivo, food was always going to play an integral part. We included two delicious snacks to satisfy the inevitable hunger generated from the complex & bitter drinks. First, were some deliciously buttery green olives from Lina Stores followed by the incredibly more-ish Salt & Cracked Pepper Sourdough Crackers from our friends at Peter's Yard.
When developing the bespoke coasters for Primavera, we again called upon Barcelona for inspiration. We looked at the materials and colour schemes in the city to develop our Primavera tiled coasters. Each one was unique due to the blending of colours during production.